Madison, WI – The Run Madtown flock is proud to welcome UScellular as a sponsor of the 2025 event, reinforcing the company’s dedication to supporting local communities, preserving time for friends and family, and promoting healthy lifestyles. The partnership will enhance the race experience for flamingoes and their fans, further cementing Run Madtown as Wisconsin’s premier inclusive running event.
“As a company deeply committed to the communities we serve, we are thrilled to partner with Run Madtown and encourage using US Mode at the event,” said Katherine Kircik, Regional Marketing Manager at UScellular. “This event embodies the spirit of health, perseverance, and community—values that align perfectly with our mission. We look forward to supporting all the fantastic flamingoes and making this year’s race an unforgettable experience.”
Spectators on hand to cheer for their favorite flamingoes can visit UScellular on Saturday and Sunday to create cheer cards for participants, and hang out at the post-race party zone to play corn hole and other lawn games, take advantage of event-only promotions, and more.
Run Madtown, featuring the Twilight 5K, 10K, and Half Marathon, will take place on May 24-25, welcoming runners of all levels to traverse the scenic streets of Madison. With UScellular’s support, the event aims to offer an even more engaging and memorable experience for everyone involved.
“We are excited to welcome UScellular as a community partner,” said Beth Salinger, Owner and Race Director of Run Madtown. “Their commitment to community involvement and innovation will help elevate this event and inspire participants to achieve their personal best.”
For more information on Run Madtown and to register for the race, visit runmadtown.com.
About UScellular
UScellular is the fourth-largest full-service wireless carrier in the United States, providing national network coverage and industry-leading innovations designed to elevate the customer experience. The Chicago-based carrier provides a strong, reliable network supported by the latest technology and offers a wide range of communication services that enhance consumers’ lives, increase the competitiveness of local businesses and improve the efficiency of government operations.
About Run Madtown
Run Madtown is one of Wisconsin’s premier inclusive running events, offering a scenic and challenging course through the heart of Madison. Held annually, the event features a variety of race distances, including a half marathon, 10K, and 5K, welcoming athletes of all levels, from elites to walkers. Known for its vibrant atmosphere and strong community support, Run Madtown celebrates fitness, endurance, and the welcoming community spirit of Madison. For more information, visit RunMadtown.com.