(Sept. 2, 2025) – Kansas City–based startup EB Systems will be a new sponsor of the 2026 Running USA Industry Conference presented by haku, taking place in St. Louis, MO.
Known for their CrowdFlow Beacon technology, EB Systems will deploy beacon sensors and showcase their innovative platform in the event’s expo space, giving attendees a firsthand look at how real-time participant movement tracking can transform large-scale endurance events. Co-Founders Jonathan Ruiz and Brendan Waters will also present their technology at the Sunday afternoon Innovation Showcase.
With proven experience supporting some of the nation’s largest races, including the Bank of America Chicago Marathon and the Chevron Houston Marathon, EB Systems is expanding its reach in the endurance event industry. By providing organizers with critical data on participant flow, safety, and engagement, their technology is reshaping the race-day experience for both runners and spectators.
“Our plan is to do a live CrowdFlow deployment at Running USA in St. Louis,” said Ruiz, CEO of EB Systems. “The real long-term value of our data is in understanding common paths. Do attendees go straight to vendor booths, a services area like t-shirt or packet pickup, or another key section first? We can help gather this data and simulate workflows to paint a clear picture for organizers to know their events inside and out.”
“Our clients have told us that a major impact our data has had on their events is for marketing and growing their event via sponsorship retention and expansion. All our clients know how many runners participate but being able to show how many additional attendees attend the expo, race day, or post race parties showcases to their stakeholders and sponsors the value of having a presence at the event. We are aware of several sponsors doubling or even tripling their presence year over year or using the data to apply for grants.”
Conference registration is open. Secure your spot today at: https://register.hakuapp.com/?event=04958b1fee4e66e9ebcf
Learn more about Sponsorship and Expo opportunities at the Industry Conference.
About EB Systems
Electronic Beacons (EB) Systems is an industry leader in mobile apps, Bluetooth technology, and proprietary Beacon technology. Using this technology they create real-time location and reporting systems.
About the Industry Conference
Since its origins as a small gathering of Running USA’s founders in Southern California in 2004, the Running USA Industry Conference presented by haku is the best-attended, most esteemed gathering of running industry professionals from around the world. Moving locations each year, the conference has been held in Los Angeles, San Diego, Savannah, Houston, San Antonio, Denver, New Orleans, Puerto Rico, Las Vegas, Orlando, Louisville and heads to St. Louis for the 2026 event.
About Running USA
Running USA is a non-profit that serves as the leading trade organization for the running industry in North America and hosts the nation’s preeminent industry conference annually. Through education, research, best practices and data, Running USA is committed to supporting and facilitating growth, diversification and excitement in running communities everywhere. We promote networking and idea-sharing between event organizers, sponsors, vendors and athletes. Running USA is a member of a global alliance of organizations focused on the betterment of the global running community including the Running Industry Alliance and European Athletics. For more information, visit runningusa.org.