BibRave and Giants Enterprises renew key marketing partnership for the third year.
San Francisco, CA — BibRave, the leading-edge endurance and fitness marketing agency, has once again partnered with Giants Enterprises, the entrepreneurial arm of the San Francisco Giants Major League Baseball franchise, to provide marketing services for the annual San Francisco Giant Race and the return of the Scottsdale Giant Race. In 2023, BibRave helped to boost registration numbers by 20% year-over-year and both organizations are excited to create more innovative ways to increase registration in 2024.
As part of their partnership, BibRave will provide comprehensive marketing services for the Giant Race series, including paid social media and email management as well as assistance with local ambassador management. Leveraging BibRave’s expertise in race promotion and participant engagement, Giants Enterprises aims to reach a wider audience and create an unforgettable experience for runners and supporters alike.
“We are delighted to join forces with BibRave to elevate the Giant Race series to new heights,” said Joey Nevin, Vice President of Giants Enterprises. “BibRave’s innovative marketing solutions and commitment to excellence align perfectly with our vision for these events. Together, we look forward to delivering an exceptional race experience and connecting with our community in meaningful ways.”
Giants Enterprises will also tap The Vibe: A BibRave Network, integrating influencer marketing into the overall plan. The Vibe is a curated and vetted network of nano-infuencers in the running and endurance space that specialize in creating authentic content to promote endurance events on their respective channels. These influencers will execute campaigns for both the San Francisco and Scottsdale events.
“We are excited to partner with Giants Enterprises and contribute to the success of the iconic Giant Race series of events,” said Andy Wallace, V.P. of Programs & Partnerships at BibRave. “Our team is dedicated to harnessing the power of digital marketing to enhance the overall race experience and build lasting connections with participants.”
The Scottsdale Giant Race presented by Alaska Airlines will return for the first time since 2019 on February 24, 2024. The San Francisco Giant Race presented by Alaska Airlines is scheduled for August 17, 2024. Participants can expect an array of exciting promotions and engagements aimed at making the Giant Race events standout on the running calendar.
About the Giant Race Series
The Giant Race Run/Walk Series presented by Alaska Airlines represents the perfect combination of running and baseball. Through traditional events held in Scottsdale, Sacramento, San Jose and San Francisco, the Giant Race unites an array of Giants-inspired themes at every level of professional baseball. Historically, after stops in Scottsdale during Spring Training and at Minor League facilities in Sacramento (Triple-A, Sacramento River Cats) and San Jose (Single-A, San Jose Giants), the Series ends on the field at Oracle Park following guests experiencing the flattest and fastest course in San Francisco. We strive to give baseball fans and running enthusiasts an unforgettable journey of run, walk, fitness and training experiences all season long. For more information, visit www.giantrace.com.
BibRave is an influencer and experiential marketing agency that specializes in fitness and endurance sports. With 10 years’ experience building and managing ambassador communities for large and small companies, BibRave brings a team of social media, creative, and online community-focused experts.
One of BibRave’s key strengths is developing creative events and in-person activations, managing ideation, project management, procurement, execution, and inter-agency coordination.
Lastly, BibRave has its own large network of social media influencers called the The Vibe: A BibRave network, which it leverages to drive more race registrations and product sales for the company’s event and brand partners.