May 9, 2026 – Let’s Do This has launched Pioneers, a new interview series exploring what drives growth for the world’s best events.
“We want to get under the skin of what really drives growth amongst the greatest events across the world. We’re going to dig into what makes them sell out, how they diversify revenue, and what actually matters when you scale,” said Sam Browne, CEO of Let’s Do This.
To kick off the series, Sam is joined by Hugh Brasher, CEO of London Marathon Events. Together, they unpack what it takes to build the most popular marathon on the planet.
From building a world class event from the ground up, to creating a culture of curiosity, the conversation gets practical quickly. It covers what organisers should do, what they should avoid, and one of the toughest moments of Hugh’s career, and how he and his team moved forward.
Coming off the back of a record breaking London Marathon weekend, and a staggering 1.3 million applications for the 2027 ballot, the interview lands at a pivotal moment for mass participation sports events. It offers a rare look into Hugh’s leadership and how it has helped shape London Marathon Events into a team inspiring participation at unprecedented scale.
Watch now on YouTube, or listen on Spotify and Apple Podcasts.
About Let’s Do This
Let’s Do This is the AI Registration Platform for endurance events, driving growth and supercharging an event organizer’s capabilities. The Let’s Do This team is a true partner every step of the way – from launch strategy to event day and beyond. Let’s Do This scales word-of-mouth growth through its social tools including teams, invites and referrals. Its AI-first approach unlocks new capabilities for its customers, with powerful event management, marketing, customer service and data tools. Let’s Do This is the exclusive partner to the world’s most popular marathon (TCS London Marathon – London Marathon Events), the world’s largest half marathon (AJ Bell Great North Run – Great Run Company) and the world’s largest 10k (AJC Peachtree Road Race – Atlanta Track Club), as well as innovative brands like Ragnar Events and Diplo’s Run Club. Backed by over $80 million from top-tier investors including Y Combinator, Craft Ventures and Headline, as well as athletes like Serena Williams and Usain Bolt, LDT is building the future of participation. For more information about Let’s Do This, visit: https://www.letsdothis.com/