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In this edition of Five Questions, Running USA’s Leah Etling sits down with Kristian Midtgaard, a leader at Roster Athletics, to discuss the evolving global landscape of running, track and field, and race management technology. Midtgaard shares the origin story of Roster Athletics, how the company is working to simplify race and competition management for organizers worldwide, and why creating better participant experiences remains at the heart of innovation. The conversation also explores the growth of running across international markets, lessons learned from industry gatherings including the Running USA Industry Conference and the World Athletics Africa Running Conference, and the opportunities and challenges shaping the future of the sport. From artificial intelligence and digitalization to the continued importance of human connection and community running, Midtgaard offers a thoughtful perspective on where the industry is headed and how stakeholders can work together to sustain running’s remarkable momentum worldwide.

Jan Seeley, director of the Christie Clinic Illinois Race Weekend, shares how she built one of the Midwest’s premier running events, from its unexpected early growth to a community-driven experience that now draws thousands each year. She reflects on the power of local partnerships, creative race themes, and adapting through challenges like the pandemic to keep the event thriving. With a focus on making every runner feel welcome and seen, Seeley highlights how the race goes beyond competition to inspire lives, support the community, and create lasting memories.  

Todd Oliver shares insights from 20+ years in the running industry, from managing events across Indiana and beyond to applying lessons from motorsports and tennis to elevate race experiences. He discusses how regional differences shape what runners value, why strong execution often matters more than extras, and how runner retention is the ultimate measure of success. Oliver also highlights the opportunity to better support and formalize run clubs to strengthen community engagement across the sport.