Marketing 

Running USA has released Part Two of the 2025 Event Management Study, exploring how running event organizations are evolving their marketing and sponsorship strategies to drive growth and engagement. Building on insights from the first installment, which focused on operations, this edition takes a deeper look at how races of all sizes are allocating budgets, structuring partnerships, and measuring impact in an increasingly competitive endurance landscape. Key findings are shared in this webinar.  

Join representatives from Strava and Runna for an inside look at their recent acquisition and what it unlocks for race directors and event marketers. In this fast-paced session, they’ll share product highlights, new training and engagement tools for participants, and fresh opportunities for data insights, partnerships, and revenue. Perfect for events of all sizes looking to boost athlete experience and loyalty ahead of 2026. You’ll learn: how the platforms will integrate, what features are coming for events, and practical ways to activate the Strava × Runna ecosystem on race day and year-round. Presenters: Melanie Jarrett, Director, Athlete and Community Partnerships, Strava Katie Goble, Head of Partnerships and Marketing Lead, Runna  

Running USA’s Virtual Roundtables resumed the important conversations sparked during the 2025 Industry Conference and will now continue on a quarterly basis. These sessions provide a valuable forum for professionals across the running industry to reconnect, exchange ideas, ask questions, and seek advice from peers within their specific sectors. By extending the dialogue beyond the annual conference, the roundtables help foster collaboration, innovation, and shared problem-solving throughout the year.