Marketing
2023 Marketing Trends for Events
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Marketing and Communications Virtual Roundtable - May 2025
Running USA’s Virtual Roundtables resumed the important conversations sparked during the 2025 Industry Conference and will now continue on a quarterly basis. These sessions provide a valuable forum for professionals across the running industry to reconnect, exchange ideas, ask questions, and seek advice from peers within their specific sectors. By extending the dialogue beyond the annual conference, the roundtables help foster collaboration, innovation, and shared problem-solving throughout the year.
Member Spotlight: 5 Questions with Gerry Perez of RUNGP
Learn more about RUNGP's exclusive benefit for Running USA members here: https://runningusa.rungp.io/members
Working with Influencers and Ambassadors: 2025 Industry Conference Panel
Discover how to harness the power of ambassadors and influencers—both macro and micro—to elevate your race's brand and expand its reach. This session will cover strategies for building ambassador programs, selecting the right influencers, and creating authentic partnerships that resonate with diverse audiences. Learn how to align your race’s mission with influencer marketing campaigns to drive registration, foster community engagement, and generate meaningful buzz. Whether you’re starting from scratch or refining an existing program, this discussion will provide actionable tips for effectively collaborating with ambassadors to maximize growth and impact.
Marketing Makeover: Do you need one?
Does your event need a marketing makeover? Find out where to start in this practical session from the 2022 Running USA Industry Conference in Orlando, presented by Jeff Matlow and Sara Persky.
Vendor Profile: Treat Public Relations
Treat Public Relations is a PR agency providing media relations services to races of all sizes, all distances, and all sports throughout the U.S.