Marketing 

Learn more about RUNGP's exclusive benefit for Running USA members here: https://runningusa.rungp.io/members  

Discover how to harness the power of ambassadors and influencers—both macro and micro—to elevate your race's brand and expand its reach. This session will cover strategies for building ambassador programs, selecting the right influencers, and creating authentic partnerships that resonate with diverse audiences. Learn how to align your race’s mission with influencer marketing campaigns to drive registration, foster community engagement, and generate meaningful buzz. Whether you’re starting from scratch or refining an existing program, this discussion will provide actionable tips for effectively collaborating with ambassadors to maximize growth and impact.