Midsize Business 

Race director-ing is hard. Creating a race, managing the operations and logistics and staff, marketing it and communicating with athletes, and building all of that into a sustainable and profitable event (or events) is no small task.

You’re ready to get your event off the ground or take it to the next level, but besides doing absolutely everything yourself and roping in friends to help you, you’re not sure how to staff the race: How many people do you need? Should they be volunteers or employees? Where do you even find them?

As the running industry continues to implement inclusive change, Race Director Magazine recently had the chance to speak with Jordan Marie Brings Three White Horses Daniel, a fourth-generation Lakota runner who has used her running talent and platform to bring Indigenous runners and causes to mainstream attention.

For more than a half century, Ashworth Awards has led the running industry in celebrating the accomplishments of participants across the USA.