Race Ambassador Program Best Practices

There’s no marketing quite like word of mouth. Hearing about your event from a successful and satisfied past participant can be an exceptional way to find new participants, and all you’ll need to do is get your Ambassadors organized, motivated, and set up for success. Here are some tips for creating a successful Race Ambassador Program from Kayla Henderson, Race Director of the Novant Health Charlotte Marathon. In its third year, the Charlotte program demonstrates that just a handful of ambassadors (18, to be exact) can have a mighty impact on race participation. In the program’s three years, they’ve recruited hundreds of participants to the marathon, half marathon, relay and 5K events. • In your first year, you will...