The 2022 Running USA Global Survey found that 16% of respondents consider the medal or finisher award when choosing a race. Sure, the main concern is the distance and course, race location, and if their friends are doing it, but runners are also all about the bling.
And after you spend all that time designing, ordering, and buying merch, you want the runners to actually like and wear it—not just throw it in a box or on a shelf never to be seen again.
“Every athlete is going to be different in their preferences,” said Kate Boughner, an account manager with Running Awards & Apparel<...
