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One of the most common challenges for many race directors is finding the best way to share important race details with participants. Race committees put in months of planning for the event and they want entrants to have a great experience. But every race is different and helping runners navigate the details of yours takes careful planning.

Race-day transportation is an important part of the weekend plan for many races and also can be a significant race expense, often running into the hundreds of thousands of dollars. Providing race-morning transportation is standard with point-to-point courses and may also be used where parking is an issue at the start or finish venues.

It might feel daunting to add another social media network to your ever-growing list of things to do as an event director, so we’ve assembled some tips to help you get started with help from ultrarunning influencer Andrew Glaze, J&A Racing Digital Marketing Manager Jessie Walker, and the London Marathon’s Social Media Manager Jon Sutcliffe.

It’s one of those things you hope you never have to think about—but you definitely should think about before it’s too late. Actually, insurance should be one of the first things you sort out as you plan your event.

The 2022 Running USA Global Survey found that 16% of respondents consider the medal or finisher award when choosing a race. Sure, the main concern is the distance and course, race location, and if their friends are doing it, but runners are also all about the bling.