For brands and events alike, the need to be conscious and proactive about environmental impacts has never been greater. Consumers are increasingly aware of corporate values and seeking out businesses and events that take positive action for a cleaner earth.
Désir has been a force in the movement for improved access and racial inclusion in road running, and she currently co-chairs the Running Industry Diversity Coalition (RIDC), an organization that is working to “create a more equitable and inclusive running industry where race, religion, gender identity, sexuality, immigration status, socioeconomic status, and ability do not serve as barriers for full enjoyment.”
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