Vendor 

In this inspiring interview, Running USA’s Leah Etling sits down with Aaron and Kris Olsen, the husband-and-wife team behind Finish Line Engravers. They share the runner-focused journey that led them to launch their business, and how their passion for the sport translates into personalized keepsakes for races nationwide. Hear how pride in their craft and a deep connection to the running community fuels every finish line they help celebrate.

Running USA's Leah Etling sat down with Lena Andersson, the visionary behind Go! Running Tours — a global network that combines sightseeing with sweat, offering guided running experiences in cities around the world. From the company's beginnings to leading a worldwide movement of running tourism, Lena shares her journey, insights on entrepreneurship, and the power of exploring cities one stride at a time.

We sat down with Keith Hildebrandt, the President and Founder of AED Brands, to explore a powerful new partnership with Running USA. Under Keith’s leadership—having launched AED Brands back in 2004 with a mission to support compliant, life-saving AED programs nationwide—AED Brands now offers Automated External Defibrillator (AED) rentals specifically tailored for running events through a collaboration with Running USA. Keith shares how this rental program empowers race organizers to enhance on-course safety without the burden of permanent AED installations—making cutting-edge defibrillator access flexible, affordable, and reliable. Learn more as he outlines the program's design and how it’s elevating athlete safety at races across the country.  

A high-energy host known for his magnetic presence and deep connection to the running community, Ronnel Blackmon brings years of experience as an emcee, announcer, and race day personality at premier running events across the country. His dynamic style and passion for endurance sports have made him a favorite among athletes and race organizers alike. Get to know the emcee of the 2026 Running USA Industry Conference in this new 5 Questions interview with Jay Holder, Running USA Executive Director..

Running USA’s Virtual Roundtables resumed the important conversations sparked during the 2025 Industry Conference and will now continue on a quarterly basis. These sessions provide a valuable forum for professionals across the running industry to reconnect, exchange ideas, ask questions, and seek advice from peers within their specific sectors. By extending the dialogue beyond the annual conference, the roundtables help foster collaboration, innovation, and shared problem-solving throughout the year.