Midsize Business 

Insight from the Cal International Marathon, a Running USA member and gold certified event by the Council for Responsible Sport

If you decide to offer clinics, make an early commitment to it, find a good location for them, assign an experienced person or team to oversee the program, pick exciting and “hot” topics, choose your presenters carefully and heavily promote and market the sessions.

With a robust portfolio of their own races and high volume of timing and consulting work for nearly 100 additional events on the Eastern Seaboard, Jerry and Amy Frostick of J&A Racing are well known nationwide for their event production expertise.

Let your runners do the talking to create a successful Race Ambassador Program that will aid your marketing efforts

Tes Sobomehin Marshall led the Atlanta-based Unity Collective to the start line for a half-marathon and 5K called The Race, celebrating community and diversity, in 2018. Here’s what she learned from the experience.