As the running industry recovers from nearly two years of disruption, this issue we caught up with two relatively new event production firms that shut their doors for parts of 2020 and 2021 – but are now back in business and racing again.
It’s no surprise that both companies, Mascot Sports and San Diego Running Company, are based in California, which had some of the most stringent statewide event restrictions in place from March of 2020 to April of 2021.
Each took a different approach to their shutdown and reopening, with lessons learned along the way that will resonate for any race director. Here are their stories.
Fast reaction, furious comeback at Mascot Sports