Event Communications: How to Get Runners to Read the Important Stuff

One of the most common challenges for many race directors is finding the best way to share important race details with participants. Race committees put in months of planning for the event and they want entrants to have a great experience. But every race is different and helping runners navigate the details of yours takes careful planning. Before email and websites, it was common for the paper race entry form to include most of the details needed to register and participate. It often took hours of painstaking writing and editing to get the details on a paper brochure suitable for bulk mailing. For larger races, sometimes the entry form was a multi-page pamphlet or small book. These days, of course, almost all race information is provided digitally on the website, entry path, confirma...