Something that makes running unique from nearly any other sport is that your neighborhood weekend warrior can — and often does — compete in the same races as world-class athletes. Spend a few hours at the finish line of any major marathon, and you’ll likely see Olympians, former college athletes, and beginner runners alike.
Having high-performing athletes at your event can help raise its prestige and grow its popularity. Often, catering to elite, sub-elite, and locally competitive runners is mutually beneficial for these athletes and the reputation of your event. Here are some things you should consider when planning to host elite athletes and tips for attracting them to your race. Consider your bud...How to Attract Elite Athletes to Your Event
