The S-word. For running events of all shapes and sizes, the S-word is sponsorship, and it can be scary. But it doesn’t have to be. Take some of the anxiety out of your approach to sponsorships with these best practices.
Today’s event sponsors are far more than logos on the back of a t-shirt. They’re often a key aspect of a financially healthy event as production costs continue to rise. Modeling on other major sports’ proactive approach to corporate partnerships, savvy running events are harnessing the health and wellness benefits of their work and turning it into spons...
