Lucie Murray never intended to become an expert in how to produce a great kids run. But as she headed up a training team for moms over a decade ago, the Southern California fitness professional became just that. In 2009, she founded Run Kids Run, a consulting and event management company focused completely on events’ youngest participants.

Like so many in the industry, over the last year Murray had the chance to reflect on all she’s accomplished and look for ways to contribute on a broader scale. As a result, she has authored a white paper featuring essential best practices for kids runs, which is now available for Running USA members to download (scroll down to view and save).

“I believe that with well-planned events, we can bring so many more kids into the...