How to Correctly Staff Your Next Event
You’re ready to get your event off the ground or take it to the next level, but besides doing absolutely everything yourself and roping in friends to help you, you’re not sure how to staff the race: How many people do you need? Should they be volunteers or employees? Where do you even find them?
Event Sustainability Matters More Than Ever
For brands and events alike, the need to be conscious and proactive about environmental impacts has never been greater. Consumers are increasingly aware of corporate values and seeking out businesses and events that take positive action for a cleaner earth.
A Local Celebration: Twin Cities Marathon
Without a top shelf professional elite field at the 2021 Medtronic Twin Cities Marathon, the focus was all local this fall. The pandemic-prompted change for the event, which typically draws top elite runner talent lured by an attractive professional prize purse, allowed Twin Cities in Motion (TCM) to experiment with creative concepts for documenting on-course action and producing a post-race recap.