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Let your runners do the talking to create a successful Race Ambassador Program that will aid your marketing efforts

Tes Sobomehin Marshall led the Atlanta-based Unity Collective to the start line for a half-marathon and 5K called The Race, celebrating community and diversity, in 2018. Here’s what she learned from the experience.

Insight on scalable ways to ensure event accountability and participant safety with a fully responsive event command center

A deadly wildfire that forced the cancellation of numerous Northern California endurance events prompted the Big Sur Marathon Foundation (BSMF) Events team to call off its popular half marathon just over 12 hours before its scheduled start. It was a pivotal lesson in close-in cancellations.

Lessons in responding fast to an unexpected obstacle at the Corporate Dash 5K from San Diego Running Company