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Running USA Executive Director Jay Holder sat down with Nathan Nicholas of Nicholas Hill Group to address updates and improvements to the Running USA insurance program, a foundational member benefit. With market-driven changes taking place, this discussion shed light on what members need to know moving forward. You can view the entire conversation in the video above, and highlights are summarized below. Why the Change in Insurance Carriers? Nicholas Hill Group, a longtime insurance partner for Running USA, recently transitioned the program to a new carrier after Everest Insurance exited the market at the end of 2024. This unexpected development, announced around the holiday season, required a swift response. “We didn’t see it coming,” Nicholas explained. “ We had to pivot quickly and find a new home that aligned with our priorities—stability, simplicity, and affordability.” Despite the challenges, Nicholas Hill Group secured a new carrier that maintains the program’s core benefits while enhancing its accessibility and operational efficiency. What's Staying the Same—and What’s Changing? Same: Rates per participant: The per-participant fee structure remains unchanged, offering continuity in pricing. Simple online platform: Members can still complete the entire process—quote, purchase, certificate issuance—in minutes. Coverage scope: From small charity walks to large ultramarathons, all events continue to be covered under the policy. Changes: Minimum Premium and Additional Insured Fees: These upfront costs have increased slightly. Events with fewer than 100 participants may see higher base costs due to the new carrier’s state-filed rates. Policy Length Limitation: Organizers can currently only insure events up to April 1, 2026. This is a temporary structural constraint based on the one-year term of the master policy and will be extended as the program renews. Broader availability of optional coverages: Enhancements like liquor liability (for events where alcohol is sold or served by the organizer) are now available in more jurisdictions than before. Optional Enhancements and Built-In Protections Nicholas highlighted several optional add-ons that members can use to tailor coverage: Liquor Liability Insurance: Now available in more locations, this add-on is essential if your event includes alcohol sales or direct service. Non-Owned Auto Coverage: For events involving volunteer or rented vehicle use. Participant Accident Coverage: Included automatically, this helps with medical expenses if someone is injured at the event. Event cancellation coverage—still available—remains a separate offering. Due to increasing weather-related disruptions, it’s more relevant than ever. Nicholas strongly recommended organizers consider it and noted that Running USA has resources to help members evaluate this option. The Importance of Critical Mass Why should more Running USA members use this insurance platform? Nicholas explained: “The more members participate, the more leverage we all have to negotiate better rates and enhanced coverage.” With increased participation comes increased bargaining power—essential for influencing future policy changes, such as addressing coverage gaps for common issues like service animals at races. "This is your program," he emphasized. "It belongs to Running USA members. The more people who use it and share their experiences, the better we can make it." How to Sign Up or Learn More The good news is that the Running USA insurance program has emerged from transition stronger and more capable than ever. With stable pricing, familiar processes, and added flexibility, the program remains a cornerstone benefit for event organizers across the country. To learn more or secure coverage for your events, visit this webpage. For additional questions, contact membership@runningusa.org.  

Nominations are now open for the 2026 Running USA Emerging Leaders Program. This program is designed to support, empower and amplify the voices of the next generation of industry leaders, particularly those from minority and/or women-owned businesses. Participants selected for the 2026 Emerging Leaders Program will receive no-cost attendance and travel expenses to attend the highly anticipated 2026 Industry Conference presented by haku, taking place in St. Louis, Mo. from Feb. 1-3. This opportunity allows program participants to network with industry professionals, gain insights from seasoned experts, and develop the skills needed to build successful running-related businesses. “The Emerging Leaders Program not only benefits those who are selected, but it equally benefits every single attendee of the Running Industry Conference presented by haku,” said Jay Holder, Executive Director of Running USA. “Whether it’s your first year or thirtieth year in the running event industry, there is something we can all learn from the emerging leaders.” The Emerging Leaders Program aligns with Running USA’s mission to strengthen and grow the endurance industry by providing education, advocacy and development resources. By focusing on under-represented organizations, Running USA is committed to fostering diversity and inclusion within the running community. New this year, nominations for potential program participants will be accepted through July 31, 2025. Nominees will then be invited to apply. You can nominate a candidate here – individuals are welcome to nominate themselves. The Emerging Leaders program is fully-funded by Running USA, a 501(c)3, mission-focused non profit. To make a donation that will help support this effort, click here. For more information about the program or questions, contact Michael Clemons at michael@runningusa.org. About the Industry Conference Since its origins as a small gathering of Running USA’s founders in Southern California in 2004, the Running USA Industry Conference presented by haku is the best-attended, most esteemed gathering of running industry professionals from around the world. Moving locations each year, the conference has been held in Los Angeles, San Diego, Savannah, Houston, San Antonio, Denver, New Orleans, Puerto Rico, Las Vegas, Orlando, Louisville and heads to 

On the heels of a wildly successful 2025 Flying Pig Marathon weekend, we talked with Doug Olberding, President and CEO of Pig Works, about what’s next for one of the country’s most beloved running events. A longtime board member and passionate supporter of the Flying Pig, Doug stepped into the CEO role in 2024 after more than 25 years teaching sports studies at Xavier University. He’s not just an academic—he’s also a runner who’s completed seven marathons and helped develop the economic impact report that showcases the event’s value to the Cincinnati region. In this conversation, Doug shares his vision for the future of Pig Works, how the team builds on tradition while embracing innovation, and why community is at the heart of everything they do.

Running USA’s Virtual Roundtables resumed the important conversations sparked during the 2025 Industry Conference and will now continue on a quarterly basis. These sessions provide a valuable forum for professionals across the running industry to reconnect, exchange ideas, ask questions, and seek advice from peers within their specific sectors. By extending the dialogue beyond the annual conference, the roundtables help foster collaboration, innovation, and shared problem-solving throughout the year.

Running USA’s Virtual Roundtables resumed the important conversations sparked during the 2025 Industry Conference and will now continue on a quarterly basis. These sessions provide a valuable forum for professionals across the running industry to reconnect, exchange ideas, ask questions, and seek advice from peers within their specific sectors. By extending the dialogue beyond the annual conference, the roundtables help foster collaboration, innovation, and shared problem-solving throughout the year.