Video 

On the heels of a wildly successful 2025 Flying Pig Marathon weekend, we talked with Doug Olberding, President and CEO of Pig Works, about what’s next for one of the country’s most beloved running events. A longtime board member and passionate supporter of the Flying Pig, Doug stepped into the CEO role in 2024 after more than 25 years teaching sports studies at Xavier University. He’s not just an academic—he’s also a runner who’s completed seven marathons and helped develop the economic impact report that showcases the event’s value to the Cincinnati region. In this conversation, Doug shares his vision for the future of Pig Works, how the team builds on tradition while embracing innovation, and why community is at the heart of everything they do.

Running USA’s Virtual Roundtables resumed the important conversations sparked during the 2025 Industry Conference and will now continue on a quarterly basis. These sessions provide a valuable forum for professionals across the running industry to reconnect, exchange ideas, ask questions, and seek advice from peers within their specific sectors. By extending the dialogue beyond the annual conference, the roundtables help foster collaboration, innovation, and shared problem-solving throughout the year.

Running USA’s Virtual Roundtables resumed the important conversations sparked during the 2025 Industry Conference and will now continue on a quarterly basis. These sessions provide a valuable forum for professionals across the running industry to reconnect, exchange ideas, ask questions, and seek advice from peers within their specific sectors. By extending the dialogue beyond the annual conference, the roundtables help foster collaboration, innovation, and shared problem-solving throughout the year.

Running USA’s Virtual Roundtables resumed the important conversations sparked during the 2025 Industry Conference and will now continue on a quarterly basis. These sessions provide a valuable forum for professionals across the running industry to reconnect, exchange ideas, ask questions, and seek advice from peers within their specific sectors. By extending the dialogue beyond the annual conference, the roundtables help foster collaboration, innovation, and shared problem-solving throughout the year.

Running USA’s Virtual Roundtables resumed the important conversations sparked during the 2025 Industry Conference and will now continue on a quarterly basis. These sessions provide a valuable forum for professionals across the running industry to reconnect, exchange ideas, ask questions, and seek advice from peers within their specific sectors. By extending the dialogue beyond the annual conference, the roundtables help foster collaboration, innovation, and shared problem-solving throughout the year.