Operations 

You’re ready to get your event off the ground or take it to the next level, but besides doing absolutely everything yourself and roping in friends to help you, you’re not sure how to staff the race: How many people do you need? Should they be volunteers or employees? Where do you even find them?

Without a top shelf professional elite field at the 2021 Medtronic Twin Cities Marathon, the focus was all local this fall. The pandemic-prompted change for the event, which typically draws top elite runner talent lured by an attractive professional prize purse, allowed Twin Cities in Motion (TCM) to experiment with creative concepts for documenting on-course action and producing a post-race recap.

The first edition of the race to ever be held in the fall, the 125th Boston Marathon marked the race’s triumphant return after two missed April iterations due to the pandemic.

Known throughout the events industry for dedication to operational excellence and preparedness, the 2021 Bank of America Chicago Marathon excelled on both fronts on Oct. 10, when it returned with the largest U.S. marathon field since the start of the pandemic.*